• Are you a woman in your 40's or 50's,

    and feel like you are in the prime of your life?

    But...are you baffled why the rest of world treats you as if you are past it, or even worse, invisible?

    We are on a mission to dispel the myths associated with Middle age today.

    Join us to uncover what it really looks and feels like to be a modern woman over forty.

    You'll go into the draw for £100 worth of John Lewis Vouchers.


    Click on the link below and add your voice to our research.

  • Guess who are the happiest, wealthiest and arguably most informed people in the UK? Guess who buy the most cosmetics, luxury holidays, who have more free time and what’s more have an appetite to explore with it?


    If you are a woman over 40 years of age then that person is you and you are a pioneer of modern aging.


    And yet…despite being in your prime of life you are invisible to many youth obsessed brands, media and society.


    And when companies do see you, they are offering life insurance or incontinence products or at best represent you as Helen Mirren! And this is not good enough.


    Middle age? Middle youth? Middle anything? Join us to reveal what it really looks and feels like to be a modern British woman over forty and most importantly what YOU want it to be.


    All you need to do is click on the below link, fill in a simple questionnaire and help us, SuperHuman, to blast away the outdated preconceptions of what a middle aged woman should be!


    To say thank you, we're offering a prize draw of £100 worth of John Lewis Vouchers to one lucky winner.


    SuperHuman is a strategic marketing agency that helps people inspire, excite and engage with women. For more information go to www.wearesuperhuman.co.uk